Table of Contents
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Snapshot
Chapter 3. Paints & Coatings Industry Outlook
3.1. Market segmentation
3.2. Market size and growth prospects, 2014 - 2025
3.3. Value Chain Analysis
3.4. Raw Material Trends
3.5. Regulatory Scenario
3.6. Market dynamics
3.6.1. Market driver analysis
3.6.2. Market restraint analysis
3.7. Key opportunities prioritized
3.8. Industry analysis - Porter's
3.9. PESTEL analysis, 2016
Chapter 4. Paints and Coatings Market: Product Outlook
4.1. Paints and coatings market share by product, 2016 & 2025
4.2. Paints and coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons) (USD Million)
4.3. High solids/radiation curing
4.3.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
4.4. Waterborne coatings
4.4.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
4.5. Solvent-borne coatings
4.5.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
4.6. Others
4.6.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
Chapter 5. Paints and Coatings Market: Material Outlook
5.1. Paints and coatings market share by material, 2016 & 2025
5.2. Paints and coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons) (USD Million)
5.3. Acrylic
5.3.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
5.4. Alkyd
5.4.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
5.5. Polyurethane
5.5.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
5.6. Epoxy
5.6.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
5.7. Polyesters
5.7.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
5.8. Others
5.8.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
Chapter 6. Paints and Coatings Market: End-use Outlook
6.1. Paints and coatings market share by end-use, 2016 & 2025
6.2. Paints and coatings market estimates and forecast by end-use, 2014 - 2025 (Kilo Tons) (USD Million)
6.3. Architectural & Decorative
6.3.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
6.4. Non-architectural
6.4.1. Market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
6.4.2. Paints and coatings market by non-architectural end-use, 2016 & 2025 (Kilo Tons) (USD Million)
6.4.2.1. Automotive
6.4.2.2. Wood
6.4.2.3. General Industrial
6.4.2.4. Marine
6.4.2.5. Protective
6.4.2.6. Others
Chapter 7. Paints and Coatings Market: Regional Outlook
7.1. Paints and coatings market share by region, 2016 & 2025
7.2. Paints and coatings market estimates and forecast by region, 2014 - 2025 (Kilo Tons) (USD Million)
7.3. North America (Kilo Tons) (USD Million)
7.3.1. Market estimates and forecast by product, 2014 - 2025
7.3.2. Market estimates and forecast by material, 2014 - 2025
7.3.3. Market estimates and forecast by end-use, 2014 - 2025
7.3.3.1. U.S. (Kilo Tons) (USD Million)
7.3.3.2. Market estimates and forecast by product, 2014 - 2025
7.3.3.3. Market estimates and forecast by material, 2014 - 2025
7.3.3.4. Market estimates and forecast by end-use, 2014 - 2025
7.3.3.5. Canada (Kilo Tons) (USD Million)
7.3.3.6. Market estimates and forecast by product, 2014 - 2025
7.3.3.7. Market estimates and forecast by material, 2014 - 2025
7.3.3.8. Market estimates and forecast by end-use, 2014 - 2025
7.3.3.9. Mexico (Kilo Tons) (USD Million)
7.3.3.10. Market estimates and forecast by product, 2014 - 2025
7.3.3.11. Market estimates and forecast by material, 2014 - 2025
7.3.3.12. Market estimates and forecast by end-use, 2014 - 2025
7.4. Europe (Kilo Tons) (USD Million)
7.4.1. Market estimates and forecast by product, 2014 - 2025
7.4.2. Market estimates and forecast by material, 2014 - 2025
7.4.3. Market estimates and forecast by end-use, 2014 - 2025
7.4.3.1. Germany (Kilo Tons) (USD Million)
7.4.3.2. Market estimates and forecast by product, 2014 - 2025
7.4.3.3. Market estimates and forecast by material, 2014 - 2025
7.4.3.4. Market estimates and forecast by end-use, 2014 - 2025
7.4.3.5. UK (Kilo Tons) (USD Million)
7.4.3.6. Market estimates and forecast by product, 2014 - 2025
7.4.3.7. Market estimates and forecast by material, 2014 - 2025
7.4.3.8. Market estimates and forecast by end-use, 2014 - 2025
7.4.3.9. France (Kilo Tons) (USD Million)
7.4.3.10. Market estimates and forecast by product, 2014 - 2025
7.4.3.11. Market estimates and forecast by material, 2014 - 2025
7.4.3.12. Market estimates and forecast by end-use, 2014 - 2025
7.5. Asia Pacific (Kilo Tons) (USD Million)
7.5.1. Market estimates and forecast by product, 2014 - 2025
7.5.2. Market estimates and forecast by material, 2014 - 2025
7.5.3. Market estimates and forecast by end-use, 2014 - 2025
7.5.3.1. China (Kilo Tons) (USD Million)
7.5.3.2. Market estimates and forecast by product, 2014 - 2025
7.5.3.3. Market estimates and forecast by material, 2014 - 2025
7.5.3.4. Market estimates and forecast by end-use, 2014 - 2025
7.5.3.5. Japan (Kilo Tons) (USD Million)
7.5.3.6. Market estimates and forecast by product, 2014 - 2025
7.5.3.7. Market estimates and forecast by material, 2014 - 2025
7.5.3.8. Market estimates and forecast by end-use, 2014 - 2025
7.5.3.9. India (Kilo Tons) (USD Million)
7.5.3.10. Market estimates and forecast by product, 2014 - 2025
7.5.3.11. Market estimates and forecast by material, 2014 - 2025
7.5.3.12. Market estimates and forecast by end-use, 2014 - 2025
7.6. Central and South America (Kilo Tons) (USD Million)
7.6.1. Market estimates and forecast by product, 2014 - 2025
7.6.2. Market estimates and forecast by material, 2014 - 2025
7.6.3. Market estimates and forecast by end-use, 2014 - 2025
7.7. Middle East and Africa (Kilo Tons) (USD Million)
7.7.1. Market estimates and forecast by product, 2014 - 2025
7.7.2. Market estimates and forecast by material, 2014 - 2025
7.7.3.3月ket estimates and forecast by end-use, 2014 - 2025
Chapter 8. Competitive Landscape
8.1. Vendor landscape
8.2. Competitive environment
8.3. Strategy Framework
Chapter 9. Company Profiles
9.1. PPG Industries, Inc
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Industries and services catered
9.1.4. Product Benchmarking
9.1.5. Strategic Initiatives
9.2. AkzoNobel
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Industries and services catered
9.2.4. Product Benchmarking
9.2.5. Strategic Initiatives
9.3. Sherwin-Williams Co.
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Industries and services catered
9.3.4. Product Benchmarking
9.3.5. Strategic Initiatives
9.4. Axalta coating system
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Industries and services catered
9.4.4. Product Benchmarking
9.4.5. Strategic Initiatives
9.5. RPM International Inc.
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Industries and services catered
9.5.4. Product Benchmarking
9.5.5. Strategic Initiatives
9.6. The Valspar Corporation
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Industries and services catered
9.6.4. Product Benchmarking
9.6.5. Strategic Initiatives
9.7. Bodo Möller Chemie GmbH
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Industries and services catered
9.7.4. Product Benchmarking
9.7.5. Strategic Initiatives
9.8. BASF
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Industries and services catered
9.8.4. Product Benchmarking
9.8.5. Strategic Initiatives
9.9. Henkel
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Industries and services catered
9.9.4. Product Benchmarking
9.9.5. Strategic Initiatives
9.10. Sika AG
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Industries and services catered
9.10.4. Product Benchmarking
9.10.5. Strategic Initiatives
9.11. Kansai Paint Co., Ltd.
9.11.1. Company Overview
9.11.2. Financial Performance
9.11.3. Industries and services catered
9.11.4. Product Benchmarking
9.11.5. Strategic Initiatives
9.12. Nippon Paint Holdings
9.12.1. Company Overview
9.12.2. Financial Performance
9.12.3. Industries and services catered
9.12.4. Product Benchmarking
9.12.5. Strategic Initiatives
9.13. 3M
9.13.1. Company Overview
9.13.2. Financial Performance
9.13.3. Industries and services catered
9.13.4. Product Benchmarking
9.13.5. Strategic Initiatives
9.14. Hempel AS
9.14.1. Company Overview
9.14.2. Financial Performance
9.14.3. Industries and services catered
9.14.4. Product Benchmarking
9.14.5. Strategic Initiatives
9.15. Jotun Group
9.15.1. Company Overview
9.15.2. Financial Performance
9.15.3.工业和服务满足
9.15.4. Product Benchmarking
9.15.5. Strategic Initiatives
List of Tables
TABLE 1 Global paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 2 Global paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 3 Global paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 4 Global paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 5 Global paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 6 Global paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 7 Global paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 8 Global paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 9 Global paints & coatings market estimates and forecast by region, 2014 - 2025 (Kilo Tons)
TABLE 10 Global paints & coatings market estimates and forecast by region, 2014 - 2025 (USD Million)
TABLE 11 North America paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 12 North America paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 13 North America paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 14 North America paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 15 North America paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 16 North America paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 17 North America paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 18 North America paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 19 U.S. paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 20 U.S. paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 21 U.S. paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 22 U.S. paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 23 U.S. paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 24 U.S. paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
表25美国油漆和涂料市场估计nd forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 26 U.S. paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 27 Canada paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 28 Canada paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 29 Canada paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 30 Canada paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 31 Canada paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 32 Canada paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 33 Canada paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 34 Canada paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 35 Mexico paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 36 Mexico paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 37 Mexico paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 38 Mexico paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 39 Mexico paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 40 Mexico paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 41 Mexico paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 42 Mexico paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 43 Europe paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 44 Europe paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 45 Europe paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 46 Europe paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
表47欧洲油漆和涂料市场预期and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 48 Europe paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 49 Europe paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 50 Europe paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
表51德国油漆和涂料市场估计s and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 52 Germany paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 53 Germany paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 54 Germany paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 55 Germany paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 56 Germany paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 57 Germany paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 58 Germany paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 59 UK paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 60 UK paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 61 UK paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 62 UK paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 63 UK paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 64 UK paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 65 UK paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 66 UK paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 67 France paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 68 France paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 69 France paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 70 France paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 71 France paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 72 France paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 73 France paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 74 France paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 75 Asia Pacific paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 76 Asia Pacific paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 77 Asia Pacific paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 78 Asia Pacific paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 79 Asia Pacific paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 80 Asia Pacific paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 81 Asia Pacific paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 82 Asia Pacific paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 83 China paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 84 China paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 85 China paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 86 China paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 87 China paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 88 China paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 89 China paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 90 China paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 91 Japan paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 92 Japan paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 93 Japan paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 94 Japan paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 95 Japan paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 96 Japan paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 97 Japan paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 98 Japan paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 99 India paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 100 India paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 101 India paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 102 India paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 103 India paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 104 India paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 105 India paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 106 India paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 107 CSA paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 108 CSA paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 109 CSA paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 110 CSA paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 111 CSA paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 112 CSA paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 113 CSA paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 114 CSA paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
TABLE 115 MEA paints & coatings market estimates and forecast by product, 2014 - 2025 (Kilo Tons)
TABLE 116 MEA paints & coatings market estimates and forecast by product, 2014 - 2025 (USD Million)
TABLE 117 MEA paints & coatings market estimates and forecast by material, 2014 - 2025 (Kilo Tons)
TABLE 118 MEA paints & coatings market estimates and forecast by material, 2014 - 2025 (USD Million)
TABLE 119 MEA paints & coatings market estimates and forecast by application, 2014 - 2025 (Kilo Tons)
TABLE 120 MEA paints & coatings market estimates and forecast by application, 2014 - 2025 (USD Million)
TABLE 121 MEA paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (Kilo Tons)
TABLE 122 MEA paints & coatings market estimates and forecast in non- architectural application, 2014 - 2025 (USD Million)
List of Figures
FIG. 1 Paints and Coatings - Market segmentation
FIG. 2 Paints and Coatings - Market size and growth prospects
FIG. 3 Paints and coatings value chain analysis
FIG. 4 Paints and coatings market dynamics
FIG. 5 Global annual growth percentage of end-use industries, 2016
图6建筑支出在全球的份额2016
FIG. 7 Global Revenue Passenger Kilometres as on December 2016 (% growth)
FIG. 8 Key opportunities- prioritized
FIG. 9 Paints & Coatings- Porter’s analysis
FIG. 10 Paints and coatings- PESTEL analysis
FIG. 11 Paints & coatings market volume share by product, 2015 & 2025
FIG. 12 Paints & coatings market volume share by material, 2016 & 2025
FIG. 13 Paints & coatings market volume share by material, 2015 & 2025
图14油漆和涂料市场体积份额由region, 2016 & 2025
FIG. 15 Competitive strategy adopted by leading players
Research Support Specialist, USA